Grocery Store Appearances Matter to Shoppers

2011-10-28 15:15:35

by Convenience Store Decisions

Despite the additional perks a store might offer, basics such as store cleanliness and eye-catching signage most impact customer impressions. For its new research, Innovation Trends, Attitudes and Opportunities, IDDBA commissioned Datassential to explore consumer attitudes and interest in various forms of innovation. A key insight from the report is that for today?s grocery shoppers, [...]